Joy Schoffler serves as Chief Strategy Officer for Casoro Capital, a single-family office formed to build and preserve wealth through multi-housing real estate investing.  Casoro grew out of a time-tested, vertically integrated, real estate-focused family enterprise, which has acquired, managed and repositioned over $1 billion in properties.

Within Casoro, Joy manages the development and execution of their non-traded multifamily income REIT, Upside Avenue. Upside co-invests alongside their family office, SMAs, and high net worth investors in multifamily investments with highly vetted sponsors throughout the U.S.

Joy currently sits on the advisory board of the SXSW Accelerator, AARP’s FinTech Accelerator, and the FinTech Professionals Association. Additionally, Joy additionally spent four years on the board of CFIRA working with the SEC and FINRA on JOBS Act implementation, which enabled online investing as we know it today.
Prior to joining Casoro, Joy founded Leverage PR, a public relations firm serving clients in financial services, technology, and real estate sectors, which was acquired by New York-based Caliber Corporate Advisers.

A former director of acquisitions and long-time investor of The PPA Group (Casoro’s parent company), Joy helped acquire more than $250 million in real estate, helping the company to make Inc. magazine’s “Inc. 5000” list of fastest-growing private firms two years in a row.

Joy has spoken throughout the globe on financial technology and is a regular media contributor; she was the recipient of the Stiletto Woman in Business “Entrepreneur of the Year,” Women Communicators of Austin’s “Outstanding Austin Communicator,” and the 2016 Austin Under 40 award. Joy served as a finance and public affairs officer in the U.S. Army Reserves.