Joy Schoffler serves as Chief Strategy Officer for Casoro Capital and is responsible for investor relations and the development of innovative new financial products.

Prior to joining Casoro, Joy founded Leverage PR, a public relations firm serving clients in financial services, technology, and real estate sectors—where she played a pivotal role creating the strategy which helped financial services companies, technology firms, foreign economic ministries and brands like SXSW achieve strategic objectives through targeted business and communication advisory. After nearly seven years in business, Leverage PR was acquired by New York-based Caliber Corporate Advisers, a strategic marketing communications firm focused on financial, technology and professional services.

A thought leader in the field of innovative financial technology, Joy currently sits on the advisory board of the SXSW Accelerator, AARP’s FinTech Accelerator, serves as Executive Chair of FinTech Professionals Association and is a mentor for the Yodlee Interactive Incubator. Joy additionally spent four years on the board of CFIRA working with the SEC and FINRA on JOBS Act implementation, which enabled online investing as we know it today.

Joy has been involved with The PPA Group (Casoro’s parent company) for more than a decade, including as a long-time investor, owner of the marketing/PR agency representing Casoro, and the former director of acquisitions for The PPA Group. During her tenure as director of acquisitions at The PPA Group, she helped acquire more than $250 million in real estate helping the company to make Inc. magazine’s “Inc. 5000” list of fastest growing private firms two years in a row.

With extensive experience in financial services and FinTech, Joy is a go-to source for media, leading to features in CNBC, Forbes, Inc., Reuters, Yahoo among others. Joy has written for, USA Today, and was a contributing author for the Wiley-published Bloomberg Media book “Crowdfunding: The Ultimate Guide to Raising Capital on the Internet.”

Joy is the recipient of several awards including the Stiletto Woman in Business “Entrepreneur of the Year,” Women Communicators of Austin’s “Outstanding Austin Communicator,” and the 2016 Austin Under 40 award.

Joy served as a finance and public affairs officer in the U.S. Army Reserves and Texas State Guard.